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Understanding advertising

This tag is associated with 2 posts

High Flyin’ Advertisin’

  Review by Mike Gange A Big Life In Advertising Mary Wells Lawrence Knopf, $37.95, 307 pages.   Mary Wells Lawrence may not be a household name, but what she has done in the advertising world has touched the collective consciousness of most North Americans. Mrs. Wells is the creative force behind many well known … Continue reading »

Getting to know you, Getting to know all about you

by Mike Gange Twenty Ads That Shook the World: The Century’s Most Ground Breaking Advertising and How it Changed Us. by James B. Twitchell Three Rivers Press, $21.00, 229 pages Psst! Want to know a secret? Not all advertising is bad. In fact, sometimes, writes James Twitchell, there are lots of things to admire about … Continue reading »

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