Review by Mike Gange A Big Life In Advertising Mary Wells Lawrence Knopf, $37.95, 307 pages. Mary Wells Lawrence may not be a household name, but what she has done in the advertising world has touched the collective consciousness of most North Americans. Mrs. Wells is the creative force behind many well known … Continue reading
by Mike Gange Twenty Ads That Shook the World: The Century’s Most Ground Breaking Advertising and How it Changed Us. by James B. Twitchell Three Rivers Press, $21.00, 229 pages Psst! Want to know a secret? Not all advertising is bad. In fact, sometimes, writes James Twitchell, there are lots of things to admire about … Continue reading