Mr Media's Blog
Analysis and observations about Mass Media and Pop Culture
“spray-n-pray”
Super Numbers on Super Bowl Sunday
By Mike Gange A 30-second ad for the Super Bowl telecast will cost 3 and a half million dollars. But the advertising is projected to reach at least 60 million viewers. That works out to about a nickel a viewer. Not a bad investment, if you have the money to reach this massive audience. But … Continue reading
Today’s Connectivity: One Viewer at a Time
By Mike Gange I often do play-by-play for UNB hockey games, sometimes on the television and sometimes on the Internet. The nature of the mass media sports broadcasts is to spray out to as many viewers as possible, and pray that some viewers are interested in what you offer. The Internet broadcasts are much more … Continue reading
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