Review by Mike Gange The Game Makers: The Story of Parker Brothers from Tiddley Winks to Trivial Pursuit by Philip E. Orbanes Harvard Business School Press, $ 47.95, 245 pages In 1883, a 16-year old named George S. Parker, living with his widowed mother in Medford, Mass., somehow scraped together the then huge sum of $50, … Continue reading
Review by Mike Gange Toy Wars by G. Wayne Miller Adams Media, $ 12.95, 348 pages Barbie is a billion dollar baby. G.I. Joe is a $15 million man. Outrageous as it may seem, those dollar figures represent revenues from just those two toys. Although the end product of the toy industry is dedicated to … Continue reading