Mr Media's Blog
Advertising
Does Volkswagen Support Road Rage?
The latest VW commercials have me wondering if Volkswagen has found a new target audience – drivers whose infantile behavior in their childhood may lead them to road rage as an adult. One of the commercials has a boy who holds his breath until he gets what he wants. He wants a blow-up ring from … Continue reading
We’ve Come a Long Way From Mickey Mouse
Review by Mike Gange Born to Buy By Juliet B. Schor Scribner, $25.00 US, $36.00 Can. 275 pages In the 1950’s, ads aimed at kids followed predictable patterns: those for boys were recorded at high decibels and contained car crashes or animation while ads for girls were full of pink colors, and … Continue reading
Say That Again?
Reviews by Mike Gange All American Ads: 40′s Ed. Jim Heimann Taschen, $60, 768 pages All American Ads: 50′s Ed. Jim Heimann Taschen, $60, 928 pages Great advertising is an emotional persuader, a romantic story teller. Advertising works if it gets our attention and moves us to action. But who would have … Continue reading
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